text messaging, nonprofit marketing, online fundraising, how to, Getting Started

How To Get Started: Text Message Marketing For Online Fundraising Campaigns

Nonprofit fundraising is a challenge. Convincing your audience, even your most passionate supporters, to donate their hard-earned money is never an easy task. Now with COVID-19, it has become even more of a challenge - especially online. It takes careful strategy, relationship-building, and (increasingly) the best donation software to start texting your donors.

For those of you unfamiliar, texting your donors is the new wave in fundraising. It is using texting to encourage your donors to support your cause. It allows them to give anytime and anywhere in only a few seconds.

What is texting your donors?

Often, you may hear donor text messaging referred to as:

  • Text-to-Give
  • Text Giving
  • Mobile Giving
  • Text-to-Donate
  • Text-to-Tithe (for churches)

Regardless of what you call it, this modern approach to fundraising has the power to transform your fundraising, but only if you employ best practices. For instance to start, you must ensure that you are putting donor information into your Kindest contacts and then incorporating text-messaging into an event campaign, fundraising strategy, and more.

Getting started with text message marketing is pretty simple. Here are some quick steps to help guide you through the process:

1. Choose a software provider like Kindest

2. Upload subscriber lists

3. Under "campaigns" in your Kindest dashboard, create an SMS campaign and connect it to a fundraising page.

4. Edit your text to fit your campaign and then send!

When you choose Kindest, the platform combines all the best practices to ensure that your organization is getting the most out of your online fundraising efforts. Kindest includes email campaigns, scheduling, short messaging marketing (SMS) with a CRM, donor engagement, integrated analytics, and more. They took all-important fundraising aspects to make it easy for you, as a nonprofit, to get started.

Nonprofit fundraising doesn't have to be a challenge amidst COVID-19. There is no reason to try to convince your audiences, even your most passionate supporters, to donate their hard-earned money to your cause. Use text message marketing to get the most out of your fundraising efforts.

Guest writer: Alnierys Venegas, i work nonprofit

You can find Alnierys at: http://iworknonprofit.com/ or on Instagram.

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